Company Name: Global Geniuses

Brief

Call Date(s)	8/11/22
Attendees	Christina Fedor; Trevor Laudate
Background	Trevor found Christina through the LA Tech Week event and signed up on the Consorvia website to
Who (Who are you, what is your background?)
What (What is the primary signal?)
Why (Why does this solution matter?)
Key Outcomes:	> Fundraising > Network Building
Challenges

Pitch Deck

Company Purpose

Problem

Solution/Product/Service

Traction

Market Size

Competition

GTM

Financials

The Ask

Team

Summary

Appendix

Summary

Company Mission

Problem

Solution

For Brands: Ecodrive is the standard for verified nature-based sustainability solutions. Integrate across any platform, engage customers, and reach your net-zero goals.

Every tree we plant is blockchain verified. They are monitored and scanned by planters with geo-coordinates, time stamps, and photos and then stored on a public ledger for trackability. Our partners, process and tech is the most transparent in the industry.

Our app allows customers to plant a tree and reduce emissions through a toggle feature in the shopping cart at no charge to you.

Questions to Resolve

1-Who have been the major players consulting you on the development of the business

2-What areas are you finding the most uphill battle?

3 -What is their website conversion rate?/ Cu

Doesn’t blockchain have a carbon footprint?

In Madagascar, the land is almost always owned by the tribal community, but we also work within federally owned national forests.
The overwhelming percentage of our seeds are collected by local villagers that travel into nearby remnant forests to collect native species tree seeds. Additional seeds can also be purchased from local, trusted seed banks if required to supplement collected seeds. We never purchase seedlings, but rather grow our own in our nurseries to ensure quality and germination rates.
We hire local villagers living in extreme poverty in Madagascar to plant your trees through our partners, Eden Projects. Once your trees have been planted we’ll send you an email letting you know they’re in the ground.
1.50/day per worker, 100 trees/day, $98.50 margin/day per worker
how many trees planted per day

Strategy

Company Purpose, Personality and Position: How is this company changing the world for the better?

Purpose: “For Global Geniuses, the world would be a better place if ___________”
Personality: If you met your company at a party, how would you describe him? List as many adjectives as you can and then pick the top three.
Position: What makes you unique and different? Define: For (target customer), who {statement of need), Global Geniuses is a platform that (key benefit) unlike (competing alternative) Global Geniuses (statement of primary differentiation)

👉 Possible Action Steps:

‣

Finding Your Core Values:

Equity

Diversity

Collaboration

Marketplace Strategy: Verticalization through Aggregation ^[1]

The “customer” is the side that is most willing to pay (the demand side)(artists), so your product development is to do whatever it takes to attract the other side (art investors/buyers).

👉Possible Action Steps:

Identify the trends and/or fastest growing user segments within your core market
Can people come to Global Geniuses to hire the artists for specific projects? (A niche industry take on Fiverr)

[1] Aggregation is normally thought of as a demand-side effect. However, in B2B2C there are two sides of customers, and by aggregating the less elastic side you get a lever of control to sell to the other.

Durable Value Creation

-Competitive Advantages

-Technology

The pitch doesn’t clearly articulate how Global Geniuses is delivering value on dimensions [a large population of target] customers care about. From the pitch, it wasn’t clear that ChainRaise has identified and refined the product to reflect demands from users.

👉Possible Action Steps:

Identify the feedback loops between Global Geniuses and its key, target user base more clearly.
Are there stories that customers want to hear that haven’t been told yet on your platform (for example, there are millions of units of content on Youtube and cable networks with relevant engagement metrics that contain celebrity/influencer recommendations and stories about places)

Brand Strategy

There are two key areas where asymmetry show up in the Global Geniuses presentation: growth strategy and visual identity. As Woody explained in his pitch, ChainRaise growth strategy is focused primarily in the enterprise space (e.g. auto and OTA partnerships), which establishes dependence on platforms (see SiriusXM as deploying similar strategy), but leaves a majority of B2C community driven, organic and sustainable growth opportunities on the table. For a product that sells directly to end users, the reason for this lack of symmetry in growth strategy is not yet clear. Additionally, the visual identity of ChainRaise renders a discernment problem. What is the brand’s personality? How does this reflect the mission of Global Geniuses? What about the visual identity makes Global Geniuses memorable?

👉Possible Action Steps:

Incorporate a timeline into your pitch that provides investors with more clarity on how Global Geniuses is aligning its growth with the demands of its key subscriber base

Technology Stack

Self-Discovery: What is the mind, body and soul of your brand?
Embody the Brand: Implement a user feedback process
Build Your Foundation: Map the brand’s core values and mission
Develop Empathy for the Customer Journey: Communicate the value proposition with an aligned visual identity and content hierarchy

Bringing the Brand to Life

Self-Discovery: What is the mind, body and soul of your brand?
Embody the Brand: Implement a user feedback process
Build Your Foundation: Map the brand’s core values and mission
Develop Empathy for the Customer Journey: Communicate the value proposition with an aligned visual identity and content hierarchy