Company Name: EditFrame

Brief

Call Date(s)	01/11/2023
Attendees	Christina Fedor; Jeremy Yudkin
Background	Jeremy is a second time founder - his last co was a large UGC audio platform reaching a ocouple million MAUs Seeking feedback on Editframe - trying to make video creation easy for devs
Who (Who are you, what is your background?)
What (What is the primary signal?)
Why (Why does this solution matter?)	Video is eating the world
Key Outcomes:	> Fundraising > Network Building
Challenges

Pitch Deck

Company Purpose

Problem

Solution/Product/Service

Traction

Market Size

Competition

GTM

Financials

The Ask

Team

Summary

Appendix

Summary

Company Mission

Problem

The web, as always, is rapidly changing and is at another inflection point. Video and personalized content is the most appealing and shared content on the web. We believe this is only the beginning, and video experiences will only grow and evolve. Video is eating the world. The web started with text-only content. Text was quickly replaced by images. And now, video has taken its place at the top. Take the following as an example of how marketplaces have rapidly evolved: We started with Craigslist (text) → then we got eBay (images) → and now we have Whatnot (Video-based commerce/marketplaces). This shift is happening fast, and it’s really exciting because our world is moving to a new format that is more interactive and malleable. Plus, the video-first generation is expecting video in every product they use.

Video should drive behaviors back to the product that generated the video or back to the consumer who generated the video. This can be as simple as throwing a watermark or logo onto videos generated for your consumers, or it can be a “swipe up” animation when shared externally via social media channels. Ideally, a video creates an intended loop that brings a customer back to make a purchase. Video can also be a tool to communicate a feature--all of which will remove friction and help drive a sale or the intended conversion goal. When your videos contain actionable loops, it amplifies your message and whatever value your products provide to your end-user. This is important because you can start to identify meaning or insights from the components of video. For example, extracting the audio from a video, and outputting this audio as text (think speech to text). We are early, but video is driving innovation and the development of new industries such as computer vision, content review, content moderation, media creation, localized and individualized communication, and so much more.

Solution

With Editframe, you can add video personalization features to consumer applications, power post-production workflows, and much more

The Editframe video development platform is the missing, video infrastructure for the web; bringing modern, scalable video creation and editing to every developer. The web is changing and video is a big part of that. Create new businesses powered by video, or automate your post-production and marketing workflows Support your core user-generated content business logic with video creation at scale. Shareable, short-form content is eating the web. Generate videos tailored to your users, programmatically. We ensure that all of your content is encoded to be accessible for all devices and bandwidth ranges.

Questions to Resolve

1-Who have been the major players consulting you on the development of the business

Positioning with respect to artificial intelligence - for example ALGORITHM ADVANTAGE

Open Graph (OG) tags present a golden opportunity for content owners to catch the eye of a casual scroller. The preview images and headlines that people see while browsing social networks are often what determines whether something is liked and shared, or skipped over immediately.

2-What areas are you finding the most uphill battle?

3 -What is their website conversion rate?/ Cu

Strategy

Company Purpose, Personality and Position: How is this company changing the world for the better?

Purpose: “For Global Geniuses, the world would be a better place if ___________”
Personality: If you met your company at a party, how would you describe him? List as many adjectives as you can and then pick the top three.
Position: What makes you unique and different? Define: For (target customer), who {statement of need), Global Geniuses is a platform that (key benefit) unlike (competing alternative) Global Geniuses (statement of primary differentiation)

👉 Possible Action Steps:

‣

Finding Your Core Values:

Equity

Diversity

Collaboration

Marketplace Strategy: Verticalization through Aggregation ^[1]

The “customer” is the side that is most willing to pay (the demand side)(artists), so your product development is to do whatever it takes to attract the other side (art investors/buyers).

👉Possible Action Steps:

Identify the trends and/or fastest growing user segments within your core market
Can people come to Global Geniuses to hire the artists for specific projects? (A niche industry take on Fiverr)

[1] Aggregation is normally thought of as a demand-side effect. However, in B2B2C there are two sides of customers, and by aggregating the less elastic side you get a lever of control to sell to the other.

Durable Value Creation

-Competitive Advantages

-Technology

The pitch doesn’t clearly articulate how Global Geniuses is delivering value on dimensions [a large population of target] customers care about. From the pitch, it wasn’t clear that ChainRaise has identified and refined the product to reflect demands from users.

👉Possible Action Steps:

Identify the feedback loops between Global Geniuses and its key, target user base more clearly.
Are there stories that customers want to hear that haven’t been told yet on your platform (for example, there are millions of units of content on Youtube and cable networks with relevant engagement metrics that contain celebrity/influencer recommendations and stories about places)

Brand Strategy

There are two key areas where asymmetry show up in the Global Geniuses presentation: growth strategy and visual identity. As Woody explained in his pitch, ChainRaise growth strategy is focused primarily in the enterprise space (e.g. auto and OTA partnerships), which establishes dependence on platforms (see SiriusXM as deploying similar strategy), but leaves a majority of B2C community driven, organic and sustainable growth opportunities on the table. For a product that sells directly to end users, the reason for this lack of symmetry in growth strategy is not yet clear. Additionally, the visual identity of ChainRaise renders a discernment problem. What is the brand’s personality? How does this reflect the mission of Global Geniuses? What about the visual identity makes Global Geniuses memorable?

👉Possible Action Steps:

Incorporate a timeline into your pitch that provides investors with more clarity on how Global Geniuses is aligning its growth with the demands of its key subscriber base

What makes a great video?

This article relates to b2c or b2b and how businesses can engage with their end-users. The goal of video is to communicate information and value to the end viewer over time. Video is used in many circumstances. For example, video is used in arts and p2p communication, and in many software pipelines-but we can dive more into these details at a later time!

www.editframe.com

Technology Stack

Self-Discovery: What is the mind, body and soul of your brand?
Embody the Brand: Implement a user feedback process
Build Your Foundation: Map the brand’s core values and mission
Develop Empathy for the Customer Journey: Communicate the value proposition with an aligned visual identity and content hierarchy

Bringing the Brand to Life

Self-Discovery: What is the mind, body and soul of your brand?
Embody the Brand: Implement a user feedback process
Build Your Foundation: Map the brand’s core values and mission
Develop Empathy for the Customer Journey: Communicate the value proposition with an aligned visual identity and content hierarchy