Meeting Outline

Introductions
Establish a time parameter and key outcomes
Set goals for post-meeting follow up

Initial Questions

What is the landscape (market) and why does this solution matter?
How did you uncover this opportunity and how did you validate your understanding of the problem?
Besides your strategic fundraise with Camping World, how do you plan to leverage network effects as a competitive advantage?
What does customer discovery look like now? What are some key challenges in that approach for future/sustainability?
Describe the partner ecosystem. Who are some of the key players you lean most heavily on in this business? Where do you see opportunities to develop partnerships vs. competition? How can you minimize bottlenecks?
Who in the customer/partner ecosystem is getting the most benefit from the product? (customer experience, marketing for destinations, education, etc.?)
What does your trajectory look like for the next 1-3 years, what are the biggest pain points?
How are you tackling issues of cognitive bias in your content offering?
Why are you raising money at this juncture and how far will that capital take you? How can you extend the runway?

Summary of Takeaway Impressions

Andrea is an ambitious and driven founder. She leads with story and shows tremendous potential to drive impactful change in the eco-friendly residential interior design niche. However, one of her main weaknesses at this stage is focus. From reading her pitch materials to listening to her verbal story, the strategic vision, core user persona, and thus product-market fit was not clearly articulated. She’s spent a lot of time focused on the seller side of her marketplace vision and not as much time understanding the buyer’s journey. The feedback I’ve provided to her is to focus her efforts and pitch on a single user experience until she finds product market fit.

Addressable Improvement Areas

👉Possible Action Steps:

Notes

🏘 Design rooms at home 🛋 Source ethically-made products 📱Visualize + purchase your project. Help communities while doing it.
Slide 2 - “home design platform and marketplace for sustainable brands” - unclear who the end user is
Why targeting DIYers?
How are eco-friendly brands disrupting fast-furniture?
Slide 3 describes home design industry as going through rapid transformation but the areas are not clearly referenced to the industry

Continued Learning Resources

📚Curated for You: Podcasts, Articles and Books from the library of my startup, Infinity Road:

Follow Up

It was a distinct pleasure to learn about Atelier and play a role in your fundraising pitch feedback process.

Additionally, if you’d like to chat about anything in this feedback form or other ideas related to business, life, philosophy, and so forth, I’d be thrilled to hop on a follow up call. Please feel free to schedule time with me on my calendar using this link:

https://calendly.com/satory/1-hour-meeting

I look forward to keeping in touch and watching Atelier blossom and grow!