Name	GOAL
📍 Where are you going?	FOCUS
🗣 What is your dream?	VISION
📖 What are you selling?	OUTCOME
🧗🏽‍♀️ What are you up against?	CHALLENGE
🕹️ How do you design value?	DESIGN
👂🏽 Who is listening?	MARKETING
📖 What are you saying?	COMMUNICATION
🪜 What is your process?	PROCESS
🔍 How do you simplify?