Find out who your customer is and how to get noticed. Attract attention.
Recently, I chanced upon this interesting research that said that when our brain is free from external demands on attention, the medial prefrontal cortex gets activated by default. This region is responsible for self-reflection and thinking about ourselves. The study concluded that we are predisposed to think about ourselves. Not just selfishly but reflectively too. It’s no wonder then that we suffer from the endowment effect (that, what I have is of greater value even if another person possesses the exact same thing. Or that I’m better, unique compared to others. Or, my experiences are more intense and powerful, etc.) or we find it hard to be unconditionally humble or that most of us believe that the world is thinking about us.